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Five New York agencies have been briefed in a review of creative duties on the Advil brand, sources said.
Sources identified the contenders as WPP Group’s Ogilvy & Mather, Dentsu’s mcgarrybowen, Havas’ Arnold, Omnicom Group’s Merkley + Partners and the incumbent, WPP’s Grey.
Client executives briefed the shops last week and will hold work sessions this week, according to sources. Final presentations are slated for early August. The agencies either declined to comment or could not be reached.
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