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BOSTON Welch Foods has selected independent Via in Portland, Maine, for creative chores following a review led by Jones Lundin Beals, the consultancy in Chicago, the client said today.
The incumbent, WPP Group’s JWT, did not defend. WPP’s Maxus continues to handle media duties for the client.
“What Welch’s has found in Via is a partner who understands how to engage consumers in an ever-changing world,” said Chris Heye, vice president of marketing, Welch’s, in Concord, Mass.
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