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Volkswagen of America's minute-long 2014 Super Bowl spot from ad agency Argonaut, released online this morning, sports a pretty lofty concept: Every time a VW vehicle hits 100,000 miles, a German engineer gets his wings. Indeed, we see feathered appendages sprout from engineers' backs, and some of the guys float around a VW factory like angels in lab coats. The "wings envy" scene in the men's room is a cute touch.
“We are thrilled with this year's creative, which highlights the enthusiasm around our brand and our vehicles' German engineering in a humorous spot that embodies the Volkswagen spirit," says Vinay Shahani, VW's vp of marketing.
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