Ad of the Day: This Space Mission Shows Everything Wrong With Advertising Today

A brand's fall from heaven

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

What better way to kick off Advertising Week that with the ultimate brand fail?

The brand this time is AstroBoost, an energy drink you've probably never heard of (for reasons that will soon become clear). Lots of brands want to go to space lately, but when AstroBoost tried to do so, it didn't exactly work out as planned—as you can see in the spot here:

Yes, it's Adobe and Goodby, Silverstein & Partners's latest "Do you know what your marketing is doing?" campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in