Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
We've written before about how technology marketers like to use conspicuously analog props in their advertising, to give the virtual experiences they're selling more of a tangible reality. Google is the best example of this. But Sony has been doing this quite nicely, as well—most notably in last spring's global stop-motion Xperia spot directed by Wes Anderson.
Now, McCann Worldgroup is back with another tactile, homemade effort for the Xperia tablet. The 60-second spot, called "Frames," is breaking now in global markets in Europe, Asia and Latin America.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in