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Ad of the Day: SNL's Coneheads Remake the 'Jake From State Farm' Commercial

Dan Aykroyd and Jane Curtin dust off their '70s characters

The spot that keeps on giving

The "Jake From State Farm" phenomenon shows no signs of slowing down, as the insurance company and DDB Chicago just remade the famous 2011 ad with Dan Aykroyd and Jane Curtin's Coneheads characters from Saturday Night Live.

State Farm has a deal with Lorne Michaels' Broadway Video Entertainment and its SNL properties—and the company previously cooked up spots with Rob Schneider's Richmeister and Dana Carvey and Kevin Nealon's Hans and Franz characters.

In the new ad, Aykroyd and Curtin dust off their 1970s aliens (who were also the eponymous stars of a 1993 movie) to re-enact the husband and wife's bickering over a middle-of-the-night call to State Farm—all in the Coneheads' trademark extraterrestrial-speak.



A second Coneheads spot is expected to break in June.

The "Jake From State Farm" ad, which is technically called "State of Unrest," was a surprise hit for the brand, becoming a pop-culture success—beloved by many, loathed by some. Parodies of the spot abound on Vine, in particular. And State Farm has capitalized by, among other things, creating a Jake Twitter account and recently remaking the ad completely in emojis.

Check out a behind-the-scenes video for the Coneheads campaign below.



CREDITS
Client: State Farm

Agency: DDB Chicago                                              
John Maxham: Chief Creative Officer
Barry Burdiak: Group Creative Director
John Hayes: Group Creative Director
Bart Culberson: Creative Director
Chris Bruney: Art Director
Nick Novich: Copywriter
Andres Chacon: Art Director
Sean Peecook: Copywriter
Andrew Bloom: Creative Director (Online Videos)
Nathan Monteith: Creative Director (Online Videos)
Di Jackson: Director of Integrated Production
Scott Kemper: Executive Producer
Ryan Hentsch: Production Business Manager

Production Company: Hungry Man
Hank Perlman: Director
Kevin Byrne: Executive Producer
Thomas O'Malley: Line Producer

Edit: Cutters
Grant Gustafson: Editor
Aaron Kiser: Editor (Online Videos)
Patrick Casey: Producer
Edit: No. 6
Jason MacDonald: Editor (Jake)
Corina Dennison: Executive Producer

Finish: Filmworkers Club
Derek de Board: Executive Producer
Casey Swircz: Producer
Rob Churchill: VFX Supervisor

Behind the Scenes: Impact Entertainment
Deb Llanos, Executive Producer
Patrick Yonally, Creative Director

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