Ad of the Day: Samsung Has Better Work Phones Than BlackBerry | Adweek Ad of the Day: Samsung Has Better Work Phones Than BlackBerry | Adweek
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Ad of the Day: Samsung

If you're working on Unicorn Apocalypse, don't be caught dead with a BlackBerry

If you've got a job, there's a decent chance you're dealing with a dual-device situation—you know, a work phone given to you by the office (probably one that's useless for anything beyond taking calls and writing emails, otherwise known as a BlackBerry) and a personal phone you bought yourself (which has a touchscreen, a music library and a ton of apps, unless you're stuck in 2003).

Usually, the work phones have superior safety features, so your precious company emails won't end up in the wrong hands. (God forbid someone finds out who's in charge of ordering the cake for the IT guy's birthday.) Also, it's just how things are done.

But according to Samsung, it doesn't have to be that way.

In this new spot from 72andSunny, Samsung shows how its smartphones, using SAFE technology (short for Samsung For Enterprise), are secure enough to use at work, but won't force you to sacrifice fancy features.

The setting is an app developer's office—how 2013—where tech dudes in hoodies and glasses are working on a big new game, Unicorn Apocalypse. They've just been told they can start using any phone they want for work. So, of course, all the cool, young employees immediately switch to Samsung Galaxy devices that let them simultaneously watch basketball games and design zombie unicorn graphics and wirelessly share files and (probably) cat memes. Meanwhile, the sad, elderly people in the office (i.e., anyone over 35) insist on holding onto their BlackBerries because of lame excuses like "This is business" and "I have a system" and … blah, blah, blah, my ADD meds are wearing off and I have to go send a Snapchat, old man!

Although Samsung makes a point of poking fun at the seriousness with which certain tech-y types view their debatably useless work, the message of the spot is clear: If you want to be smart and forward thinking and modern, get your employees some shiny new Samsung phones.

If you want to be old and lame, by all means make them use a BlackBerry.

CREDITS
Client: Samsung

Agency: 72andSunny
Chief Executive Officer, Partner: John Boiler
Executive Creative Director: Jason Norcross
Creative Directors, Writers: Matt Heath, Barton Corley
Lead Writer: Patrick Maravilla
Lead Designer: Brandt Lewis
Senior Designer: Allison Hayes
Junior Writer: Jack Jenson
Director of Film Production: Sam Baerwald
Senior Film Producers: Angelo Mazzamuto, Erin Goodsell, Nicole Haase
Group Brand Director: James Townsend
Brand Manager: Andy Silva
Brand Coordinator: Nadia Economides

Production Company: Epoch Films
Director: Michael Downing
Executive Producers: Jerry Solomon, John Duffin
Producer: Eric Sedorovitz

Editing: Arcade Editorial
Editors: Paul Martinez, Greg Scruton, Will Hasell
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Amburr Farls
Assistant Editors: Andrew Legget, Mike Campbell

Visual Effects, Animation: Mission Studios
Creative Director: Rob Trent
Executive Producer: Michael Pardee
Visual Effects Producers: Ryan Meredith, Stacy Kessler Aungst
Lead Compositor: Miles Essmiller
Compositors: Joey Brattesani, Katrina Salicrup, Michael Vagliente, Colleen Smith
Designer: Aaron Benoit
Rotoscope: Chris Cortese

Telecine: The Mill
Colorist: Adam Scott

Music: South Music
Head of Production: Dan Pritkin
Creative Director: Jon Darling
Composer, Arranger: Robin Holden

Sound Design: Barking Owl
Sound Designer: Michael Anastasi
Executive Producer, Creative Director: Kelly Bayett

Mix House: Play Studios
Mixer: John Bolen
Executive Producer: Lauren Cascio
Assistants: Ryan Sturup, Hermann Thumann

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