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Nothing says summer quite like a happening beach party, a cold drink and . . . Santa Claus? In its first new Pepsi ad campaign in three years, PepsiCo is using a new "celebrity" spokesperson to put the spotlight back on its signature cola, a brand it's mostly ignored recently as it shifted focus to "healthier" products.
The new "Summer Time Is Pepsi Time" campaign from TBWA\Chiat\Day opens with a raucous crowd dancing to Montell Jordan's not-so-current classic "This Is How We Do It."
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