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Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task.
Yes, ads can use particular songs as examples of music's transcendence (the iPod silhouettes series is probably the most notable example). But that hardly gets at the universality of music's power. Beyond that, commercials have just words and pictures, but visual and textual metaphors often fail at describing something that is neither.
Enter Pandora's new 60-second spot from twofifteenmccann.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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