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The makeover of wild animals into twentysomething "Millanimals" in Taxi's first ad for Kraft's MiO Energy water flavoring is a bit off-putting at first. That's probably because the animated cheetah, rhino and gazelle feel more like dudes than animals when dressed, groomed and gelled. Doesn't take long, though, to get sucked into the bar they inhabit.
Called—appropriately enough—The Watering Hole, the space feels like a less freakish and more suburban version of the famous cantina in Stars Wars (seen, of course, most recently as the coda in Volkswagen's latest Super Bowl ad).
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