Ad of the Day: Midttrafik

Riding the bus has never been cooler than in this epic transit spot from Denmark

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People fight their way on to buses for one reason only—because they're overcrowded. But actually, no—in Denmark, people will push, punch, shove and claw their way on to Midttrafik buses for a completely different reason: because they're just so incredible awesome to ride.

That's the absurd, entertaining premise behind this absurd, entertaining and grand new spot from Midttrafik Kommunikation, Thomas Falkenberg, M2Film and director Marc Wilkins—far and away the most faux-epic public-transit commercial we've ever seen.

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