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Nothing says friendship over the holidays like a heaping bucket of KFC chicken.
That's the premise, more or less, of BBH London's "Friendship Bucket Test" for the brand's U.K. and Ireland operations. The quiz challenges BFFs to prove how well they really know one another by answering a series of questions. The prize, of course, is KFC chicken.
"Casting was critical," BBH creative director Hamish Pinnell tells Adweek. "We used a specialist street casting company and scoured the U.K.
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