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Procter & Gamble, the self-described "Proud sponsor of moms," always has something special planned for Mother's Day. Last year, it was the spot with Eunice Kennedy Shriver and Maria Shriver. This year, the company has revived one of the great early entries in Wieden + Kennedy's "Thank you, mom" campaign for another run.
The tear-jerker of a spot, titled "What I See," stars Special Olympics athlete Molly Hincka and her mother Kerry, who provides the emotional voiceover.
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