Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Beer brands tend to get wound up in knots trying to communicate their essence. But not House Beer. From its very name down to the aesthetic of its debut commercial, the Venice, Calif.-based brand sticks with simplicity—to engaging effect.
Kevin Butler, an agency veteran who's put in stints at Deutsch, TBWA\Media Arts Lab, Facebook and TBWA\Chiat\Day, directed the new spot. It combines a punchy, knowing, almost Newcastle-like vibe (minus the sneering) with laid-back Southern California lifestyle imagery to create a portrait of a beer that's hip without being too hipster-y.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in