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It was exactly a year ago that the Guardian and BBH London unveiled the "Own the Weekend" campaign, envisioning a world in which the newspaper literally owned the weekend—or as it would be known henceforth, the Guardian and Observer Weekend™. For 2014, the newspaper company is offering another installment of the campaign to promote its new weekend lifestyle supplement. The title: "Use in Moderation."
It's the weekend—sorry, the Guardian and Observer Weekend™—and Ian, an average suburban dad, bids goodbye to his wife and daughter as they run out for an hourlong errand.
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