Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Ogilvy Brazil keeps coming up with clever and innovative ways to encourage people not to drink and drive. Last year, the agency installed a funky machine at Bar Aurora & Boteco Ferraz that spit out wildly inflated bar tabs, charging people up to $73,000 for the booze they had just sucked down. Upon closer examination, the bills featured an itemized list of medical costs associated with a drunk-driving accident. Now, working with the same client, Ogilvy came up with the idea of the drunken valet.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in