Ad of the Day: DnB

George Clooney's wife is luckier than ever in the Norwegian bank's latest spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

"Some people are lucky in life. For the rest of us, saving up can be smart." That's the tagline for Try/Apt Oslo's campaign for Nowegian bank DnB, which follows the adventures of the world's "luckiest woman" and a certain salt-and-pepper-haired actor who follows in the grand tradition of A-list stars doing ads outside the U.S. 

So, what makes this woman so lucky? In the first installment of DnB's now-three-part series, she wakes up from a night of (presumably) heavy drinking in a hotel room only to realize that she has gotten married with no memory of the event.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in