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Why do people drink Diet Coke? Is it the caffeine? The lack of calories? The sheer convenience? Or do they actually enjoy the taste?
Coca-Cola is banking on the latter on with its new "Get a Taste" campaign from Droga5—which, in the words of the company's North America vp Andrew McMillin, "[reminds] fans why they fell in love with Diet Coke the first time."
Three new ads will show how just a sip of a frosty Diet Coke can make your lame life into something way more exciting.
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