It's a simple insight, in retrospect. Tourism is usually thought of as "seeing the sights." But what if visiting a particular region offers such a rich experience, for all your senses, that seeing it with your eyes is a relatively small part of the picture?
That's the simple and pretty wonderful premise behind "Blind Love," the centerpiece video of a new campaign by agency lg2 for Tourisme Québec.
The long-form spot, which rolled out a few weeks ago, features an American named Danny Kean, who has been blind since birth, exploring Québec for the first time—flying in a helicopter, riding river rapids, kayaking alongside whales, zip-lining over Montmorency Falls and exploring the province's francophone cities.
Check out the spot here:
The ad has racked up about 13 million views online across English and French language versions.
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