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This Friday, Apple will open its largest retail store yet, a 23,000-square-foot location inside New York's Grand Central Terminal. As befits the occasion, the company has been teasing the new store with a special out-of-home execution inside the train station's main concourse.
Some 58 Apple displays, arranged in two long rows of 29 each, mimic the familiar split-flap display of an old-school departure board—with gobbledygook letters cycling through and eventually resolving into sentences. In this case, it's teaser copy for the store.
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