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Amnesty International has done an enormous amount of compelling video advertising globally in recent years, with spots ranging from the poignant to the unrelentingly brutal. But lately, the human-rights agency has been getting into digital, with some interesting and novel device-specific executions, mostly for Apple's iPhone and iPad.
In Germany last spring, the group (working with TBWA Berlin) took advantage of the iPad's finger-swipe navigation ritual. It placed an ad inside the iPad edition of German newspaper Die Welt that showed the scene of a human-rights violation—an image that couldn't be swiped away.
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