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ACCOUNTS IN REVIEW
Budget
Client/Brand
Consultant
Incumbent
Contenders
Decision Date
General Motors – Detroit (media planning only)
None
Starcom – Chicago (Oldsmobile)
MediaVest – New York(Cadillac/Pontiac)
Campbell-Ewald Advertising – Warren, Mich. (Chevrolet)
McCann-Erickson Worldwide – Troy, Mich. (Buick)
Lowe Lintas & Partners – New York (GMC)
Initiative Media North America – Los Angeles
Starcom – Chicago
With MediaVest – New York
Carat North America – New York
Undetermined
$150-170 million
Citibank (Creative and media) – New York
None
Young & Rubicam – New York
Fallon McElligott – Minneapolis
TBWA\Chiat\Day – Playa del Rey, Calif. and San Francisco
July
$100 million
Computer Associates International – Islandia, N.Y.
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