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LOS ANGELES Independent Kovel/Fuller has hired Steven Sandborg as an account director, the agency said late last week. His initial focus will be on client Vivendi Universal’s line of Barbie-branded computer games.
Sandborg, 50, will work closely with Vivendi account supervisor Jennifer Belardinelli. He joins the Culver City, Calif.-based agency after a two-year consulting stint, during which he specialized in the development of international real-estate marketing programs. In his 25 years of branding experience, Sandborg, 50, has developed campaigns for Yamaha Electronics, Princess Cruises, Marriott, Vons Grocery, Pabst Brewing Co.,
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