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McCracken Brooks, Minneapolis, was named to handle promotions for the Carpet Fresh and Wizard brands by Reckitt & Colman.
Medicine Shoppe International appointed Stobie Brace Marketing Communications, St. Louis, to create a franchise-development campaign for the chain of 960 pharmacies.
MICHIGAN
Anthony M. Franco, Inc., Detroit, has been retained to provide pr and media relations for Hydro Aluminum Automotive Services and Hydro Aluminum Bohn Heat Transfer.
Pure-Pak, Inc., machinery manufacturer for product cartons, has named TraverRohrback, Kalamazoo, agency of record.
KANSAS/KENTUCKY
Kansas Communications named Pepper & Associates, Overland Park, to handle research, collateral, direct marketing and media buying.
Doe-Anderson, Louisville, was named agency for Javelin Boats, a unit of OMC’s Fishing Boat Group.
IOWA
Creswell, Munsell, Fultz & Zirbel, Cedar Rapids, was selected by DowElanco to handle Lorsban 15G insecticide, Sonalan insecticide and Telone soil fumigant.
The Quad City Times has selected Signal Communications, Cedar Rapids, a unit of CMF & Z, to handle advertising and media relations.
ILLINOIS
Investor Relations Co., Northbrook, added Integrated Waste Services, Buffalo, N.Y., and Thermo Tech Technologies, Vancouver, B.C., to its client roster.
Creative Marketing International, West Chicago, has been appointed agency for the 25-store Subway Sandwiches Co-op in Peoria and Bloomington/Normal.
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