Ellstar Marketing Corp., Minneapolis, was selected by Drake Training & Technologies to perform primary market research. It also has been hired by Eltrax Systems Inc. for market research and sales collateral material.
Midcoast Aviation appointed Hughes Advertising, St. Louis, agency of record for advertising, promotions, sales support, media buying and pr.
ResourceNet International, the renamed distribution division of International Paper, chose Northlich Stolley LaWarre, Cincinnati, to handle internal and external communications about the name change.
Laughlin & Constable, Milwaukee, was named marketing agency of record for the Milwaukee Brewers baseball club.
Montgomery, Zukerman, Davis, Indianapolis, was selected agency of record for Integration Information Services, providing marketing services, media planning and placement, and pr.
Veratex Group named Communico, Indianapolis, to handle marketing and database management for its dental division.
Caldwell VanRiper, Indianapolis, was named agency of record for Roadway Global Air, a global air cargo service.
MMB Advertising, Chicago, was named first agency of record for the Chicago-area Blimpie Subs & Salads co-op. The agency will handle broadcast and print ads, plus public relations.
The 16-store Miroballi footwear chain selected Esrock Advertising, Orland Park, to create direct-mail promotional materials and media planning.
Minkus & Dunne Communications, Chicago, will handle national corporate and financial communications for Jake's Pizza International.
Copyright Adweek L.P. (1993)