NEW YORK Bartle Bogle Hegarty here has laid off a dozen staffers to get expenses in line with revenue, roughly four months after Miller Lite shifted its creative account to Draftfcb, the agency has confirmed.
The estimated 7 percent cut affected several departments and included executive creative director of innovation Robert Rasmussen, who joined the Publicis Groupe-backed agency last fall, said sources. Rasmussen was among a half-dozen ecds under chief creative director Kevin Roddy.
Client fee reductions and a relative lack of new business triggered the decision to reduce headcount, according to a source. Post cut, the office employs about 165 staffers. Key clients include Unilever (Axe, Vaseline), Ally bank and Diageo (Johnnie Walker).
In a statement acknowledging the cut, agency CEO Emma Cookson said: "In response to the challenges of the current economic climate and in an ongoing effort to ensure the future financial health of our agency, BBH New York has made the difficult decision to reduce our staff by 12." The shop declined further comment.
The Miller Lite shift, which was part of a broader realignment of MillerCoors brand assignments, took effect in June.