The right song can help a product shine -- but the wrong one can hit an off note. Billboard consulted with a six-person panel of experts in advertising and branding to determine our list of the best five songs in commercials -- and five that made viewers reach for their remotes.
The Panel of Experts • John Campanelli, vp of marketing, Sony/ATV Music Publishing • Geoff Cottrill, chief marketing officer, Converse • Stephanie Diaz-Matos and Sara Matarazzo, executive producers/music supervisors, Search Party Music • Mike Tunnicliffe, brands, technology and entertainment entrepreneur, Tuna Music/Filament Entertainment Group • Josh Rabinowitz, svp, director of music, Grey Group
When Manchester, England, proto-punks the Buzzcocks let their song be used for a membership drive from the United States' largest senior citizen lobbying group, it finally proved beyond a shadow of a doubt that punk isn't dead. It is, however, exhausted, retired and taking it easy down in Florida, playing shuffleboard in elastic-waistband pants and slip-on shoes. --David J. Prince
