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The primary challenge facing contenders for Juice Press' creative account is how to do more with less.
The New York-based chain that sells pressed juices, smoothies and raw food entrées, which began four years ago with a store in the East Village, has since expanded to 19 locations, with plans to open another five this year. But as a classic challenger brand, its marketing budget is only $200,000, according to an initial request for information that the company issued to about a dozen agencies in early July.
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