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After a nationwide search, outdoorwear fabric company Outlast Technologies has zeroed in on four finalists for its expanded international ad account.
The Boulder, Colo., client seeks a partner for a “definitive” consumer marketing push, after years of trade advertising to the sporting goods industry, said marketing director Katie Hoffner, who is spearheading the review. She did not disclose billings, but industry estimates put them at $6-10 million.
The contenders are Cole & Weber, Seattle; Leagas Delaney, San Francisco; The Richards Group, Dallas; and The Integer Group, Denver.
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