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The short list of agencies in Intercontinental Hotel Group’s review of global creative duties for its Holiday Inn and Holiday Inn Express brands has gotten shorter.
The Publicis Groupe team of Fallon in Minneapolis and Saatchi & Saatchi in New York has exited, leaving three finalists that sources previously identified as Interpublic Group’s McCann Erickson in New York, Omnicom Group’s DDB in Chicago and WPP Group’s JWT in New York. Account revenue is estimated at $4-5 million.
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