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Ferrero U.S.A. is in the late stages of a creative review of its Tic Tac brand, with three shops awaiting a selection, according to sources.
The incumbent, Merkley + Partners in New York, is believed to be defending against two other agencies that could not be ascertained.
Tic Tac’s media spending approached $14 million in 2013, according to Kantar Media. All told, Ferrero, whose other brands include its namesake Ferrero Rocher chocolate and Nutella, spent about $55 million in media last year.
Media responsibilities are not in play and remain at PHD in New York.
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