Spiro & Waites Advertising, Marketing & Public Relations in Fort Myers, Fla., has added the advertising accounts of three real estate developers. Combined billings total $2 million.
The new clients are Avatar Properties, The Jack Parker Corp. and Pelican Strand Properties.
Most of Avatar's residential and recreational communities are located in central and eastern Florida and southern Arizona. Jack Parker has developed more than 15,000 residences in Florida and the Northeast, with 20,000 planned into the next century. Pelican Strand in Naples, Fla., is a planned country club community with two golf courses.
"The past several months have been a whirlwind of activity for us," said agency president Christopher Spiro. --Jim Osterman