Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
A trio of agencies is preparing for final presentations in a review of Cigna's creative business, according to sources.
Sources identified the finalists as McCann Erickson, Grey and DDB. Avidan Strategies in New York has helped manage the process.
Cigna's media spending approached $35 million in 2012 and $23 million in the first nine months of last year, according to Kantar Media.
Among the key decision-makers is global chief marketing officer Lisa Bacus, who joined the company—from American Family Insurance—in May 2013.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in