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NEW YORK Bank of America has awarded Publicis Groupe’s Starcom USA traditional and online media chores for all its U.S. marketing activities following a review.
The appointment eliminates incumbent Prometheus, an Omnicom group agency, which did not defend.
The client spends approximately $250 million annually in measured media, per Nielsen Monitor-Plus.
The other contenders were Omnicom’s OMD, Interpublic Group’s Universal McCann and digital shop Avenue A/Razorfish, a unit of Microsoft’s aQuantive.
Starcom will work with BBDO (BofA’s lead creative partner), Hill, Holliday, Connors, Cosmopulos (which handles its wealth mangement business and other projects) and all of other agencies working on the bank’s business.
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