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NEW YORK Subaru of America has awarded creative chores on its ad account to Omnicom Group’s DDB following a review, the client has confirmed. Estimated billings are $165 million. DDB in New York prevailed over finalists The Martin Agency in Richmond, Va., and McCann Erickson in New York, both Interpublic Group shops; and Berlin Cameron/Red Cell in Ned York, a WPP Group unit.
“We need to communicate the Subaru brand promise in a way that is relevant, memorable and differentiated in the marketplace,” said Fred Adcock, evp, marketing at Subaru, in a statement.
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