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BOSTON WPP Group’s Ogilvy & Mather on Tuesday said it was selected by Lenovo Group to handle global marketing chores on the ThinkPad notebook and ThinkCentre desktop computers the client picked up following its acquisition of IBM’s personal computer division. There was no review.
Estimated billings are at least $100 million.
IBM spent $300 million on domestic ads last year, per Nielsen Monitor-Plus, including $70 million on its Think product line. Ogilvy has been IBM’s lead agency since May 1994.
Lenovo
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