Ready for Their Closeup10 agencies and producers making L.A. so hot right now
David Angelo always thought agencies did a lousy job branding themselves. So when striking out on his own 14 years ago, he created a concept that wasn’t just a clever play on his name—it underscored a commitment to challenger marketing strategies. Perhaps no better example is Kia, its first client and at the time a little-known auto brand that’s now one of the fastest growing U.S. nameplates. The agency’s challenger mentality extends to its own culture, where employees must claim a “Goliath” to beat—be it a business challenge or personal bête noire, like when the avocado-loathing Angelo forced himself to eat one in front of the agency. Now that’s leadership. –Noreen O’Leary
David Angelo, founder/CCO. Photographed atop The Standard, Downtown L.A.
Photo: Jeremy Goldberg