Apple's iPhone TV Ads: The Complete CampaignAll 89 TBWA spots so far, beginning with the first teaser
Airdate: 6/4/07. "This is how you turn it on." The iPhone offers an experience so new, it needs the oldest marketing trick in the book to promote it—the product demonstration. Apple begins at the beginning, with four spots showing you just what an iPhone is—including how it's different from an iPod—and the basics of how to use it.