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Months after splitting with Ogilvy & Mather, American Family Insurance this week found a new home. The New York office of BBDO will lead creative efforts for the big-spending insurer, which advertised on this year's Super Bowl. American Family's search was triggered by Ogilvy taking on a plum assigment for a competitor: Nationwide.
CarMax and the NBA, meanwhile, hosted final presentations in their creative reviews, with three agencies vying for each assignment. One of the CarMax contenders didn't have to travel far: The Martin Agency and the used car retailer are both based in Richmond, Va.
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