The 10 Best Ads of 2013

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

It was a year for thinking big, and spreading the wealth. Advertisers continued to move well beyond the 30-, 60- and even 90-second spot in 2013, as two of our top 10 ads this year, including No. 1, stretch beyond three minutes. That's an eternity in Internet time, yet they were watched, loved and shared worldwide.

Six other ads are at least a minute long, leaving just two lonely spots—both of them comedies—holding down the fort for the traditional :30.

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