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NEW YORK Global staffing company Adecco and creative shop Ideocracy have launched a joint venture to create promotions and events for their respective clients.
Ideocracy, the shop behind the “Oleg the Cab Driver” animated shorts for Fox that ran during commercial breaks in April, will supply creative ideas for the venture, while Adecco will hire the talent needed to execute those ideas on the ground.
Ideocracy founder Ted D’Cruz-Young and Jan-Pieter Gommers, the president of Adecco’s sales, marketing and events global business line, are leading the venture.
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