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The New York office of Draftfcb has retained lead creative duties on Kraft Foods’ Gevalia brand after a review, sources said.
Sources previously identified the other finalists as WPP Group’s Taxi; independent Droga5; and Being, a unit of Omnicom Group’s TBWA. Each agency pitched out of its New York office.
Final presentations took place about a week ago at the agencies, sources said.
Draftfcb, a unit of Interpublic Group, referred calls to Kraft, which could not immediately be reached.
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