Sam Slaughter

The Success of Native Advertising Hinges on Earning Readers’ Trust

Brands need to get better at converting paid media into a loyal audience

There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of…

Facebook's Goodfellas Moment

Social net shouldn't be mistaken for an ally

So brands, it turns out, are not people after all—at least on Facebook. The social media giant moved last week (and actually has been moving for some time) toward restricting the organic…

Genuine Brand Publishing Needs to Trump Generic Content Marketing

Can’t just tick a box on media plans

 Content marketing, alleged industry savior for publishers, advertisers and marketers alike, is going through a bit of a crisis of conscience. As a medium it’s come so far and so…