Rebecca Cullers | Adweek
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Rebecca Cullers
Dunder Mifflin to Air Super Bowl Spot in Scranton, Pa. (Yes, Really) Defictionalized brand crowdsourcing ad

How times have changed for Dunder Mifflin. The paper brand from The Office, which was defictionalized in 2011 when NBC teamed up with Quill (part of Staples) to market real…

January 15, 2013, 9:13 AM EST

With Help From His Friends, Warren Ellis Gets Spiffy Trailer for New Novel Ben Templesmith, Wil Wheaton lend a hand

In case you haven't been paying attention, books now need video trailers. And they're getting to be extensive affairs, like this excellent one for Warren Ellis's new novel, Gun Machine.…

January 7, 2013, 9:54 AM EST

Grey Uses the New Facebook Poke to Create Self-Destructing Ads for Lingerie Onetime clip for onetime sale

Facebook has redesigned its Poke feature to allow people to send their friends video clips that self-destruct 10 seconds after opening. "Hey, that would be great for safe sexting!" you…

January 4, 2013, 1:55 PM EST

Fiat Raps About Motherhood and Faking Orgasms Echoes of Toyota's Swagger Wagon

In the U.K., mommies apparently don't rock gas-guzzling minivans. They go for cute little Fiat 500Ls. So, to entice them, Fiat has released yet another example of the hilarity that…

December 31, 2012, 10:11 AM EST

Google Imagines a Real World That's as Irritating as the Internet Amusing spots push Analytics tools

Google Analytics has put together a series of videos demonstrating what poor Web design can do to an online commerce site—crap we'd never put up with in a brick-and-mortar store.…

December 18, 2012, 4:00 PM EST

Bad Gifts Make Good Comedy in Georgia Lottery's Holiday Ads Five friends deconstruct their crappy presents

You know how, when someone gives you a horrible gift, you lie and say it's the perfect thing? Don't you wish could just exclaim, "Are you seriously trying to insult…

December 11, 2012, 3:49 PM EST

Game Maker Kills App That Lets You Mock-Assassinate Your Facebook Friends Sexist details push it over the edge

Japanese video-game maker Square Enix tried to advertise its game Hitman: Absolution by allowing you to pretend to put a hit on your Facebook friends for a variety of appalling…

December 10, 2012, 11:08 AM EST

Newcastle's 'Subtexter' Puts Honest Captions on Your Crappy Photos What you really meant to say

On the heels of College Humor's viral Instagram parody set to Nickleback, Newcastle Brown Ale is offering an app called The Subtexter—part of its ongoing "No bollocks" campaign from Droga5—that…

December 7, 2012, 4:06 PM EST

Lego Shocks 11-Year-Old Boy by Sending Him Discontinued Train Set He'd Always Wanted Hidden camera captures young fan's thrilled reaction as his dream comes true

A heartwarming story of a boy who scrimped and saved to buy Legos has gone viral just in time for Christmas. James Groccia, an 11-year-old from Massachusetts with Asperger syndrome,…

December 4, 2012, 3:39 PM EST

Parody Charity Urges Africans to Help Norway Survive the Winter Radi-Aid mocks Western celebrity campaigns

As we speak, millions of Norwegians are struggling to endure in a place so nipple-torturingly cold, each day's survival is considered a blessing. Luckily, well-meaning do-gooders across Africa are coming…

November 30, 2012, 7:47 AM EST

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