Rebecca Cullers | Adweek Rebecca Cullers | Adweek
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Rebecca Cullers
Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father's Day Impeccable customer service

Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we…

June 5, 2014, 11:40 AM EDT

Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads Good buzz requires patience, WEtv president says

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp:…

May 30, 2014, 10:10 AM EDT

Is This a Pro-Breastfeeding Ad Campaign or Soft-Core Porn? You Decide (SFW) Mexican celebs go topless

Activists and health advocates are rightly upset over this poorly executed campaign to get Mexico City mothers to breastfeed. It shows topless celebrities with a carefully placed banner running right…

May 28, 2014, 11:29 AM EDT

Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven's Mustache Straws Clever promotion is Instagram gold

7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, and…

May 27, 2014, 11:01 AM EDT

Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced Tired of the bad example

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards. The founder and president…

May 16, 2014, 3:48 PM EDT

Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad Work from India is shockingly crass

Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially…

May 16, 2014, 8:59 AM EDT

Impressive Student Ads Memorably Show Moms Exiled to Toilet Stalls to Breastfeed Nice work from Texas

Do you like eating in public restrooms? Or does the sight of a toilet and the acrid scent of piss ruin your appetite? Johnathan Wenske and Kris Haro, both juniors at…

May 13, 2014, 9:10 AM EDT

'You Are What You Share' Video Captures the Sheer Stupidity of Social Media Quit your bragging and tagging

State.com has set all our hilarious social media frustrations to classical music. Along with all having to look at what other people care about, which turns out is never what you…

May 12, 2014, 3:54 PM EDT

Expedia Helps Three Strangers Complete Their Mutual Friend's Bucket List Filmmakers seek closure after 23-year-old's death

Fulfilling the bucket list is a popular activity for brands to piggyback their message on. But how many of them are fulfilling the list for someone who's already died? Expedia is…

May 6, 2014, 5:33 PM EDT

Pornhub Marks Arbor Day by Planting a Tree for Every 100 Big-Wood Videos Watched Site continues SFW marketing push

This Arbor Day season, Pornhub has found a new way to celebrate its commitment to giving America wood. The adult site says it will plant a tree for every 100 videos…

April 30, 2014, 10:19 AM EDT

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