Rebecca Cullers | Adweek Rebecca Cullers | Adweek
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Rebecca Cullers
9 Charity Stunts That Want to Be the Next Ice Bucket Challenge From bear mace to camel toes

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next? The moment the ALS campaign went crazy, we braced for the…

August 29, 2014, 11:50 AM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

'How You Webinar' Puts a Beat Behind the Business World's Worst Jargon On24 and Portal A rap about lead generation

This new video for webinar platform On24 is more proof that white-guy rapvertising is never going out of style. It comes on the heels of last week’s cringey Toyota Swagger Wagon…

August 13, 2014, 12:15 PM EDT

Millions Are Thankful for This Feel-Good Bank Ad and Its Overly Generous ATMs TD dispenses Coke-like happiness

TD Canada Trust proved it knew its customers better than most banks by turning a few of its ATMs into Automated Thanking Machines and rigging them to hand out more…

August 4, 2014, 3:37 PM EDT

Ad of the Day: The End Is Nigh in Brilliantly Bleak Ad for FXX's Simpsons Mega-Marathon 'We're all gonna die'

The world is really going to have a cow when FXX enacts its insane plan to air every Simpsons episode ever, back to back, beginning Aug. 21. In fact, there…

July 23, 2014, 10:19 AM EDT

Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied Ads credit luxurious rewards to mythical man-beast

Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is actually…

July 21, 2014, 10:17 AM EDT

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

Earth to Echo Swings From E.T.'s Basket Even Harder in Bike Promo It's like 1982 again ... but with NBA stars

Just in case the trailer for Earth to Echo didn't immediately make you think back to E.T. the Extra-Terrestrial, this bike-filled promo will leave you with no doubt that the…

July 2, 2014, 4:57 PM EDT

Miller Lite Says It Caused the Flirting That Led to the Sex That Created You Sketchy history, but the brand takes credit

Miller Lite was officially launched in 1975, around the time baby boomers were dating, coupling, marrying and copulating (though not always in that order). As this new ad points out,…

July 1, 2014, 3:55 PM EDT

This Shark Week Teaser Is a Chum-Tossing Celebration of Carnivorous Delights All hail the 'King of Summer'

Just watching Discovery's Shark Week will make you feel like you're skiing on two great whites while a mermaid clings to your leg. Behold the resplendent CGI overkill of this internally…

June 30, 2014, 5:41 PM EDT

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