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Rebecca Cullers
'Dear Kitten' From Friskies Proves Cats Still Rule the Internet Fluffy brand messaging with BuzzFeed's help

Friskies has partnered with BuzzFeed to produce some chunky, meaty kitten content fresh out of the YouTube can. The video below, quickly closing in on 10 million views, is voiced…

June 12, 2014, 3:20 PM EDT

Volkswagen Freaks Out a Whole Movie Theater With Devious 'Don't Text and Drive' PSA One small distraction

We've seen lots of "Don't text and drive" ads lately. With this one from Ogilvy Beijing, Volkswagen drove the message home to a captive movie-theater audience in a way they'll…

June 10, 2014, 11:47 AM EDT

Giant Scavenger Hunt Scatters 707 Frames From a Mysterious Video in Ads All Over Japan The return of Haruhi

Happy hunting, indeed! A staggering 707 unique illustrations of Haruhi Suzumiya, the anime icon, have been hidden on billboards, in magazines, and even handed out on the street all around Japan.…

June 6, 2014, 2:49 PM EDT

Ad of the Day: WestJet Surprises a Hardworking Dad With the Sweetest Gift for Father's Day Impeccable customer service

Even on Father's Day, advertising has plenty of fun at Dad's expense. But Canadian airline WestJet has just raised the bar with a Father's Day ad that captures everything we…

June 5, 2014, 11:40 AM EDT

Q&A: How a Reality TV Show Pranked America With Fake Celebrity Divorce Ads Good buzz requires patience, WEtv president says

We've been had. It turns out that one man's heroic billboard crusade to prevent celebrity divorce was actually a hoax by WEtv to advertise its new show Marriage Boot Camp:…

May 30, 2014, 10:10 AM EDT

Is This a Pro-Breastfeeding Ad Campaign or Soft-Core Porn? You Decide (SFW) Mexican celebs go topless

Activists and health advocates are rightly upset over this poorly executed campaign to get Mexico City mothers to breastfeed. It shows topless celebrities with a carefully placed banner running right…

May 28, 2014, 11:29 AM EDT

Prepare for a Summer of Slurpee Selfies Courtesy of 7-Eleven's Mustache Straws Clever promotion is Instagram gold

7-Eleven is now offering its Slurpees with hipsterlicious mustache straws and cups shaped like Mason jars. Be warned: they ain't free. It's a cool 99 cents for the stache straw, and…

May 27, 2014, 11:01 AM EDT

Man Puts Up Billboards All Over L.A. Telling Celebrities to Stop Getting Divorced Tired of the bad example

Upset about his daughter's divorce, and convinced she was influenced by the stellar example our celebrities are setting in that regard, J. Robert Butler bought some billboards. The founder and president…

May 16, 2014, 3:48 PM EDT

Ogilvy Apologizes for Shooting Malala Yousafzai in Mattress Ad Work from India is shockingly crass

Someone at Ogilvy India thought it would be a good idea to depict Malala Yousafzai being shot by the Taliban to sell Kurl-On mattresses. Clearly it wasn't. Ogilvy has now officially…

May 16, 2014, 8:59 AM EDT

Impressive Student Ads Memorably Show Moms Exiled to Toilet Stalls to Breastfeed Nice work from Texas

Do you like eating in public restrooms? Or does the sight of a toilet and the acrid scent of piss ruin your appetite? Johnathan Wenske and Kris Haro, both juniors at…

May 13, 2014, 9:10 AM EDT

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