Rebecca Cullers | Adweek Rebecca Cullers | Adweek
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Rebecca Cullers
Expedia Helps Three Strangers Complete Their Mutual Friend's Bucket List Filmmakers seek closure after 23-year-old's death

Fulfilling the bucket list is a popular activity for brands to piggyback their message on. But how many of them are fulfilling the list for someone who's already died? Expedia is…

May 6, 2014, 5:33 PM EDT

Pornhub Marks Arbor Day by Planting a Tree for Every 100 Big-Wood Videos Watched Site continues SFW marketing push

This Arbor Day season, Pornhub has found a new way to celebrate its commitment to giving America wood. The adult site says it will plant a tree for every 100 videos…

April 30, 2014, 10:19 AM EDT

The Lazy Half of the Internet Is Now Obsessed With Nissan's 'Self-Cleaning Car' It's not an official paint option ... yet

Nissan has created the world’s first self-cleaning car prototype and introduced it with an eye-popping NeverWet-like viral spot. The car's coating isn't actually the well known hydrophobic spray owned by Rust-Oleum,…

April 29, 2014, 12:13 PM EDT

Poise Gets Awkwardly Erotic With Bladder Control Ad This product 'knows how to take care of a woman'

Poise, the adult diaper brand, is poised to attack the lady bladder control market with a double entendre-laced spot about pee spotting. Though the product is supposed to be super discreet,…

April 29, 2014, 10:16 AM EDT

El Al's New Airline Joins the Parade of Funky In-Flight Safety Videos Everyone's gotta have one these days

Even the discount airlines need a rockin' safety video now. Get down with the latest in-flight jam, titled "Up," created for a new budget airline also called UP, owned by Israel's…

April 21, 2014, 2:52 PM EDT

How Do You Break Through Apathy? One Agency Tries for Rage Stunt tricks Londoners into rallying for the poor

Pleas to help the poor are usually ignored. So what if you turned things around and started advocating against the poor? Would anyone come to their defense? Publicis London put that…

April 10, 2014, 11:26 AM EDT

J. Crew Brings Back a Discontinued Swimsuit Just Because One Superfan Asked Nicely 'Your wish is my command'

Open letters to brands rarely work, though it might help your odds of success if you happen to be a fashion writer for New York magazine and The Wall Street…

April 9, 2014, 3:23 PM EDT

Meet Comic Neue, a New Version of Comic Sans That Might Not Make You Vomit For the 'typographically savvy'

A heartfelt hatred of Comic Sans is required for every graphic designer and anyone who happens to have good taste. But while most people use it as a cruel joke…

April 9, 2014, 8:48 AM EDT

Have Another Good Cry With Thai Life Insurance's Latest Beautiful, Life-Affirming Ad Give more, and get more back

They've done it again. Thai Life Insurance has unveiled another masterful mini-film by Ogilvy & Mather Bangkok, the latest in a string of tear-jerking, wait-to-watch-it-at-home-so-you-don't-openly-bawl-in-your-cubicle ads that make you think about…

April 8, 2014, 11:26 AM EDT

April Fools' Day 2014: The Best of the Brand Hoaxes A working list of this year's fun pranks

Happy April Fools' Day! This year, all the usual brand suspects are joined by a host of tech companies and startups in trying to throw you for a loop—a near impossibility…

April 1, 2014, 12:14 PM EDT

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