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Rebecca Cullers

Similac Has a Big Hit With One of the Most Honest Ads Ever About Parenting

Parenting today comes with more than the stress of kids. It comes with the derision of your fellow breeders when you choose a path that goes against their deeply held…

Kickstarter for Exploding Kittens Asked for $10K Over a Month. It Got $2 Million in 24 Hours

In another crazy viral Kickstarter phenomenon, Mathew Inman, creator of the popular webcomic The Oatmeal, fully funded his Kickstarter for a game called Exploding Kittens in just 20 minutes on…

Could Kool-Aid Man Really Bust Through a Brick Wall? Science Finally Has an Answer

The Kool-Aid man's explosive antics have been unquestionably cool since he busted through his first wall in the 1970s. But could he possibly survive such a dramatic entrance? Wouldn't he shatter…

Ads Urge British Women to Get Out and Exercise in All Their Jiggly, Sweaty Glory

Exercise is hard enough already without your arm fat flapping like a chicken wing to discourage you. But if we could learn to stop worrying and love the sweaty slap…

Erika Linder Locks Lips Like One of the Boys in Tom Ford Ad

But there's a big difference between Ford's previous approach of showing lipstick lesbians and selling your lipstick to actual lesbians. In fact, if you don't know what she looks like (hint:…

Ad of the Day: Samsung's Dreamy Holiday Ad Tells a Moving Fairy Tale on 74 Screens

Sweet tale, sweeter execution

Some 74 synchronized devices, from a two-inch watch screen to a 65-inch curved Samsung TV—and everything in between—make an animated dream come alive in Samsung's lovely holiday spot. R/GA created the…

Cards Against Humanity Got 30,000 People to Buy Actual Shit for $6 a Box on Black Friday

Cards Against Humanity always does something fun on Black Friday. This year, it sold boxes of bullshit—actual bullshit—to 30,000 people, many of whom were surprised to receive a box of…

Get a LinkedIn Endorsement From Liam Neeson Through This Quirky Movie Promotion

When was the last time you saw a movie studio focus its social media efforts for a new release around LinkedIn? 20th Century Fox, with help from Trailer Park, embraces the…

Salt-N-Pepa Tell Football Players and Pregnant Ladies to Push It for Geico

If you're excited by rumors of a Salt-N-Pepa reunion album, you'll thoroughly enjoy this Geico ad where Salt, Pepa and DJ Spinderella don their famous jackets and tell everybody to…

An 18-Wheeler Jumps Over a Racecar in EMC's Gnarly, Record-Setting Stunt

Data storage and cloud computing company EMC, which sponsors Formula 1 racing, recently sent an 18-wheeler careening over a racecar in an epic, world-record setting jump … because it's awesome. It's…

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