Rebecca Cullers | Adweek Rebecca Cullers | Adweek
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Rebecca Cullers
Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

September 17, 2014, 4:00 PM EDT

Sydney Art Director Is Called 'Australia's Biggest Wanker,' but Is That Really Fair? Reddit vs. marketing magazine

Jarryd Zankovic, a senior art director at Play Communications in Sydney, Australia, earned the karmic wrath of Reddit, which seized upon a douchey (though apparently tongue-in-cheek) interview with him in…

September 15, 2014, 2:01 PM EDT

Kotex Tells You to Be Gentle With Your Cat (What's Another Word for Cat?) Putting tape on them isn't very nice

Cats are very sensitive. And when you apply sticky tape to them, they tend to walk funny. Just like when your pad won't stay in place and decides to adhere…

September 12, 2014, 2:05 PM EDT

Here's How Gay Marriage Will Destroy Your World, Warns Satirical Short Film About 'Armagayddon' Lock the doors, box up the kids

What will happen when gay marriage is legal? Will the resulting Armagayddon destroy civilization as we know it? Luckily, an Irish gay rights advocacy group is here to help you…

September 2, 2014, 11:36 AM EDT

9 Charity Stunts That Want to Be the Next Ice Bucket Challenge From bear mace to camel toes

Eventually, every celebrity and politician (though hopefully not every brand) will have taken the Ice Bucket Challenge. So, what next? The moment the ALS campaign went crazy, we braced for the…

August 29, 2014, 11:50 AM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

'How You Webinar' Puts a Beat Behind the Business World's Worst Jargon On24 and Portal A rap about lead generation

This new video for webinar platform On24 is more proof that white-guy rapvertising is never going out of style. It comes on the heels of last week’s cringey Toyota Swagger Wagon…

August 13, 2014, 12:15 PM EDT

Millions Are Thankful for This Feel-Good Bank Ad and Its Overly Generous ATMs TD dispenses Coke-like happiness

TD Canada Trust proved it knew its customers better than most banks by turning a few of its ATMs into Automated Thanking Machines and rigging them to hand out more…

August 4, 2014, 3:37 PM EDT

Kimpton Hotels Fawn on Guests With a Half-Goat Who Keeps You Satyr-sfied Ads credit luxurious rewards to mythical man-beast

Join Kimpton Hotels' Karma rewards program and it'll fawn all over you. No, seriously, it’ll send a half-man, half-goat to surprise you in unexpected ways. Not that the goat is actually…

July 21, 2014, 10:17 AM EDT

Nike Boosts Brazil's Morale After World Cup by Looking Ahead to the Olympics 'Tomorrow Starts Now'

Nike doesn't want Brazil to linger on its loss in the World Cup. Instead, the brand's new ad is aimed at pumping up the passionate nation of sports fans for…

July 17, 2014, 4:02 PM EDT

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