Mike Beirne | Adweek
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Mike Beirne
Marketers Eye Fair Trade Certified As the New 'Green'

Organic has been around for about 15 years, and "green" marketing is so last month. So marketers looking for the next socially responsible effort are flocking to the Fair Trade…

September 23, 2008, 12:00 AM EDT

Cisco Evolves the 'Human Network'

CHICAGO Technology provider Cisco Systems has launched the second phase of the "Human Network" campaign, which centers on the impact of Internet networks on people and businesses. The new global…

September 23, 2008, 12:00 AM EDT

Cisco Evolves the 'Human Network'

Technology provider Cisco Systems has launched the second phase of "The Human Network" campaign, which centers on the impact of Internet networks on people and businesses. The new global effort…

September 22, 2008, 12:00 AM EDT

Prestige Sneezes Out New Allergy Remedies

Prestige Brands will introduce an integrated campaign next week to support the launch of two new allergy products: Chloraseptic Allergen Block and Little Remedies Allergen Block.In one TV spot, via…

September 19, 2008, 12:00 AM EDT

Wyndham Comes 'Clean' With Consumers

Wyndham Hotels and Resorts is turning "green" by going plastic

September 18, 2008, 12:00 AM EDT

Study: Gamers Respond to Ads

NEW YORK Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually…

September 15, 2008, 12:00 AM EDT

Nielsen: Gamers Responding Favorably to In-Game Ads

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36 percent) of gamers actually bought, talked…

September 15, 2008, 12:00 AM EDT

St. Pauli Girl Starts Model Search

St. Pauli Girl beer kicks off Oktoberfest by looking for its next St. Pauli Girl spokesmodel. The imported beer, well-known for attractive women which adorn its bottle and advertising, is…

September 15, 2008, 12:00 AM EDT

Study: Gamers Respond to Ads

Just how effective is that Burger King ad in the game NFL Street? Marketers have often wondered. Considering that more than a third (36%) of gamers actually bought, talked about…

September 14, 2008, 12:00 AM EDT

CMOs Weigh In on Green Marketing, Ad Budgets, Hiring

Over the next 12 months, marketing executives expect to shift more of their resources from increasing product penetration in current markets to developing new products and cultivating customers, according to…

September 11, 2008, 12:00 AM EDT

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