Melissa Hoffmann | Adweek
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Melissa Hoffmann
JCPenney One of 10 Brands Predicted to Die in Next Year Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

May 24, 2013, 12:04 PM EDT

Top 10 Commercials of the Week: Jan. 11-18 Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

January 18, 2013, 8:35 AM EST

Video Gallery: Live From Hurricane Sandy TV news reporters get a little 'swept away' in coverage of fierce storm

TV news reporters—especially those of the meteorological persuasion—are the first to admit they live to cover severe weather. Flying into action nearly as fast as police, fire and emergency services…

October 30, 2012, 2:11 PM EDT

Top 10 Commercials of the Week: Aug. 18-23 Spots that shocked, mocked and invented a holiday

This week, a headless pair of breasts sought to sell scents, we saw a final spot from the late Tony Scott, and The Sun found a way to shine. Many of…

August 23, 2012, 4:28 PM EDT

Rupert Murdoch Resigns From News Corp. Boards Move is in preparation for divorce of publishing, entertainment businesses

Rupert Murdoch resigned from a number of News Corp. boards—including his post as director of News International, the holding company for the newspapers at the center of the U.K. hacking…

July 21, 2012, 7:59 PM EDT

5 of the Best TV News Meltdowns Can the scripted drama of 'The Newsroom' beat these real-life broadcast blunders?

The deadline is looming for HBO's newest show, The Newsroom. It premieres this Sunday to mostly mixed and negative reviews, and while Aaron Sorkin's latest creation promises to "take on…

June 22, 2012, 4:51 PM EDT

Oprah and Arianna Join Forces OWN content coming soon to special section on Huffington Post

Arianna Huffington and Oprah Winfrey are forging a new friendship, intended to share the talk show queen’s health-and-happiness mantra with the vast network of Huffington Post readers and bloggers. Come August,…

May 23, 2012, 12:12 PM EDT

The 10 Most Controversial Mag Covers (Recently) Published These images shocked, awed, made you buy and/or made you talk

Sex sells. If it bleeds, it leads. There is value to shock—you don't have to be slinging dirt for TMZ to understand that. Some of the most controversial images ever…

May 22, 2012, 11:16 AM EDT

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