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Melissa Hoffmann

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

This time, it's all about winning

The calm before the big show at Cipriani 25 Broadway in New York’s Cunard Building. 

The Week's Best Parties: Award Shows and Galas Led the Way

And some special guests showed up at industry mixers

From left, Meredith EICs Lauren Purcell of EveryDay With Rachael Ray, Cheryl Brown of Allrecipes and Jessie Price of EatingWell enjoy cocktails at an agency mixer on the rooftop of…

What You'll Be Eating This Year

The 2014 food trends

Food is no longer just for survival—or just for enjoyment, either. As the Future Foundation put it, "food has become a prescription we can write ourselves." And with nearly 42…

The Hill Adds Analysis From Policy Experts, Think Tanks

Congressional pub launches new 'contributors' section of website

Washington, D.C., policy publication The Hill launched today a new "Contributors" section of its website, which will host hundreds of policy experts with a broad range of political viewpoints and…

People Mag Now Allows Celebrities to Post Directly to Its Website

Startup WhoSay targets publishers with access to celeb content

Time Inc.’s People magazine is giving celebrities unprecedented access to its website—permitting them to post their unfiltered tweets and other content—through a partnership with startup WhoSay. WhoSay helps celebrities control their…

Anna Wintour Defends 'Kimye' Vogue Cover

Social media backlash, lampoonery dogs mag

Anna Wintour today defended her decision to put Kanye West and Kim Kardashian on the latest Vogue cover, following backlash from readers and reports West had begged for the honor for…

The Hill Launches Redesigned Website With Native Ad Component

Congressional pub saw 30% growth in Web traffic over last year

Congressional publication The Hill has launched a redesigned website with a number of new features intended to "enrich the editorial and advertising experience," including a native advertising component called BrandNews. Advertisers…

Tribune Company Separating Newspaper, Broadcast Assets

Shades of the News Corp. split

The Tribune Company is going to spin off its newspapers, including The Los Angeles Times and The Chicago Tribune, into a newly formed Tribune Publishing Company, the company announced this…

JCPenney One of 10 Brands Predicted to Die in Next Year

Volvo, WNBA, Martha Stewart Living, Nook also named

As new brands are brought to life in the evolution of various verticals, others will inevitably give up the ghost. While obsolesence related to industrial shifts is the No. 1…

Top 10 Commercials of the Week: Jan. 11-18

Rory becomes Tiger, people become sushi, and William Shatner becomes Kaley Cuoco's dad

This week, Hertz fooled people with a hot new ski accessory, Axe compared the relative attractiveness of firemen and astronauts, and Samsung showed that its washing machine holds up to…

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