Melissa Hoffmann

This Is What Consumers Want From New Tech

And 4 startups trying to take those desires to the bank

What needs and priorities define the contemporary American consumer? The Future Foundation took a look at some key trends shaping modern life, and using its findings, selected four startups the…

Is Your Company’s Digital Transformation Really Happening?

Study shows a disconnect between perception and reality

CMOs are leading the way in steering their companies in a digital-first direction, but while most believe they’re deeply involved in the transformation, only a quarter actually have a clear…

Why Mobile Payments Are a Millennial Must

And how brands can stay ahead of the curve

With the arrival of Apple Pay and Facebook reportedly mulling peer-to-peer payments, the established system of exchanging currency for goods and services is experiencing disruption. A new study by JWT said…

Here’s How You Can Get People to Want to Click on Your Mobile Ads

The majority of the time, phone traffic is an accident

Data usage on smartphones continues to outpace voice usage, according to the latest installment of the Consumer Intelligence Series from PricewaterhouseCoopers, which looks at consumer desires and concerns about mobile…

March Madness Case Study Shows How to Get Viewers to Ignore That Second Screen

Time Warner MediaLab found custom ads brought viewers back to the game

A March Madness case study by Time Warner MediaLab found that customized ads got viewers to "snap back" to the TV from distracting second-screen devices. Infographic: Carlos Monteiro

Here's a Look Inside Grocery Shoppers' Minds and Baskets

Plus the digital path of a supermarket purchase

Maybe it's the sale on cauliflower or the free cheese samples in aisle six, but these days, everyone loves the weekly trip to the supermarket. Here is a closer look…

The Week's Best Parties: From New York to Paris

Celebs rubbed shoulders with the industry's brightest at Advertising Week and beyond

Actor Kevin Spacey and SapientNitro CMO Bill Kanarick at the shop's Idea Exchange event.

Attention Brands: This Is How You Get Millennials to Like You

Looking at what resonates with most marketers’ dream demo

How can a brand get that coveted millennial nod? It's all about talking to them in their own language.  "Ever since youth culture became a defined concept, marketers have been using…

The Week's Best Parties: Adweek's Brand Genius and the Clio Awards

This time, it's all about winning

The calm before the big show at Cipriani 25 Broadway in New York’s Cunard Building. 

How Price Affects a Consumer’s Path to Purchase

Comparing a small purchase and a much bigger-ticket buy

Knowing and trusting a brand is a prime consideration for penny buys while good reviews top the list of criteria for expensive purchases. Here's how the buying journey differs for…