Melissa Hoffmann | Adweek Melissa Hoffmann | Adweek
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Melissa Hoffmann
Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile Obstacles include a lack of tech, skills and insights

While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology…

July 30, 2014, 10:52 AM EDT

Adweek's Top 5 Commercials of the Week: July 18-25 Brands salute sports, athletes, dads—and you. Vote for your favorite spot

This week, four of our five best ads pay tribute to a person or activity. Cheerios continues its trend of heartwarming family spots with a cheerful and exciting Canadian ad about…

July 25, 2014, 10:39 AM EDT

Instant.ly Says It Can Tell Brands Which New Products People Will Actually Buy Platform measures consumer purchase intent

If you recently found yourself hovering over a box of Chewy Chips Ahoy With Reese’s Peanut Butter Cups, and then took that box of chocolately cookie goodness up to the…

July 22, 2014, 8:01 AM EDT

Adweek's Top 5 Commercials of the Week: July 11-18 Some people dance naked, while others are fast asleep. Vote for your favorite

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark…

July 18, 2014, 9:29 AM EDT

Amazon Has the Best Consumer Perception of Any Brand Mid-year rankings show Target hit hard by data breach, TV viewing habits changing

Target’s much-publicized data breach cost the company more than the $400-$450 million that’s been estimated—it also levied heavy damage on the retailer's perception among consumers, according to new rankings from…

July 16, 2014, 12:52 PM EDT

Who Exactly Is Seeing Your Pricey Times Square Billboard? Stats on some of the most expensive ad space in the world

Times Square is often called the "crossroads of the world." That may be one reason buying billboard space of any kind in the heart of New York's tourist mecca can…

July 16, 2014, 7:54 AM EDT

Adweek's Top 5 Commercials of the Week: July 4-11 A Thai tearjerker, a Lego lesson and a well deserved beer. Vote for your favorite spot

In this week's best ads, two mobile companies—Samsung and Thailand's DTAC—are as far away in their marketing approaches as they are geographically, with the former continuing its attacks on Apple…

July 11, 2014, 10:59 AM EDT

Smirnoff Sponsors Formula One Team in Drive to Make Racing Less Elitist Forget the yacht, just bring your good spirits

Smirnoff is getting in the driver’s seat with current No. 5 ranked Formula One team Sahara Force India to do away with the velvet rope around this exclusive form of…

July 9, 2014, 6:01 AM EDT

Adweek's Top 5 Commercials of the Week: June 27-July 3 Monty Python, Shark Week and lots of pride

The World Cup is still bringing excitement to soccer fans around the globe, but the U.S. is out of the running, and so it might be time ... for something…

July 3, 2014, 10:14 AM EDT

CMOs Are Preparing for Digital to Grow to 75% of Marketing Budgets But almost half are worried about managing this change

A survey of CMOs shows they understand the industry is going digital, but they are still resisting the "digital" label for their companies. Infographic: Carlos Monteiro

July 1, 2014, 11:21 PM EDT

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