Lucia Moses | Adweek
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Lucia Moses
The Guardian's Unusual Take on Native Ads Kicking off campaign with Unilever

The Guardian is jumping on the native ad trend—but, in character for the British newspaper, it’s doing so in its own way. Today it announced the first client, Unilever, of…

February 13, 2014, 3:38 PM EST

Olympics Viewers Don’t Like Celebrity Endorsements Sponsor messages are OK, though

Winter Olympics will be glad to know that people who watch the games are 9 percent more likely than the general public to buy from companies that sponsor sporting events,…

February 12, 2014, 7:01 AM EST

Social Sponsorship Company Izea Raises $12M in New Funding 7-year-old company connects brands with 'influencers'

Izea, a firm that has ridden the trends of sponsored content and social media by connecting companies with celebrities and personalities, is announcing today that it has raised $12 million…

February 12, 2014, 6:00 AM EST

Capital NY Tweaks Prices Ahead of Paywall Free content becomes paid on Feb. 11

Capital New York has tweaked its pricing as it prepares to start charging for e-newsletters and news coverage today (Feb. 11), making it the latest startup to test consumers' willingness…

February 11, 2014, 12:04 AM EST

Bill Keller's Exit From The New York Times Points to Growth in Nonprofit Model Startups face bright future, but challenges, too

Bill Keller, the Pulitzer Prize-winning New York Times correspondent and former executive editor, is leaving to become editor in chief of The Marshall Project, a nonprofit journalism startup. And while…

February 10, 2014, 10:41 AM EST

LinkedIn Is Looking More Like a Publisher as It Grows Its Native Ad Business Now acting as a content broker, too

LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its…

February 9, 2014, 9:10 PM EST

Time Inc. CEO Joe Ripp to Move Off 34th Floor Part of effort to be more accessible ahead of spinoff

Time Inc. CEO Joe Ripp today is leaving the 34th floor of the Time and Life building, the cavernous executive offices that have long been home to the company’s top…

February 6, 2014, 3:14 PM EST

Rodale Makes Key Digital Hire Beth Buehler is Dow Jones & Co. vet

Rodale has hired Beth Buehler as svp of digital operations and strategy, a newly created position and the latest sign of change at the family-owned company since Scott Schulman was…

February 6, 2014, 1:39 PM EST

Where Teens Spend Their Time Online When Not on Facebook A look at the social network’s big challengers

Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to…

February 5, 2014, 6:12 AM EST

Time Inc. Announces Reorganization, Layoffs Eliminates 3 brand clusters

Time Inc. CEO Joe Ripp is continuing his winnowing of the publishing company ahead of its spinoff from Time Warner, announcing layoffs while eliminating the longtime brand operating clusters that…

February 4, 2014, 11:28 AM EST

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